Privacy policy

Privacy Policy

1. Collection and Use of Personal Information

When you use the Mall's services, we may ask you to provide personal information. The Mall will use this information in accordance with this Privacy Policy. You may choose not to provide the personal information we request; however, in many cases, if you choose not to provide it, we will be unable to provide you with products or services, nor will we be able to resolve any issues you may encounter.

The following outlines some of the types of personal information the Mall may collect and how we use such information:

2. What Personal Information We Collect

When you create an account, purchase products, download software updates, or contact us, we may collect various types of information, including your name, mailing address, phone number, email address, contact details, and preferences.

When you use the Mall to purchase goods or gift cards, the Mall may collect information you provide regarding the recipients of such items—such as their names, mailing addresses, email addresses, and phone numbers. The Mall will use this information to fulfill your requests, provide relevant products or services, or for fraud prevention purposes.

In certain jurisdictions, in order to comply with applicable laws, we may require users to provide government-issued identification; however, such instances are limited to a few specific situations, such as customs declarations.

4. How We Use Your Personal Information

We may use your information to keep you informed about our latest product releases, software updates, and upcoming events. If you do not wish to receive these communications, you may opt out at any time by updating your preferences.

We may use your personal information (such as your email address or mobile phone number) to verify and confirm your identity.

We may use personal information to send important notices, such as information regarding your orders. Since this information is critical to your interactions with the Mall, you cannot opt out of receiving such communications.

We also use personal information for internal purposes—such as auditing, data analysis, and research—to improve the products, services, and customer communications offered by HuaKuai Mall.

5. Collection and Use of Non-Personal Information

We also collect and use data that cannot be directly associated with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following outlines some examples of the non-personal information we may collect and how we use such information. When users utilize our products, we collect information such as occupation, language preference, postal code, area code, unique device identifiers, referring URL, location, and time zone. This allows us to better understand customer behavior and to improve our products, services, and advertising.

We collect information regarding customer activity on our website. We aggregate this information to help us provide more useful content to our customers and to understand which parts of our website, products, and services are of the greatest interest to them. For the purposes of this Privacy Policy, aggregated data is considered non-personal information.

We may collect and store detailed information regarding your usage of our services, including search queries. Such information may be used to improve the delivery of our services and to enhance their relevance. Generally, this information does not involve your IP address, with the exception of a few specific instances—specifically, when it is necessary to ensure the quality of services delivered over the Internet.

6. Cookies and Other Technologies

Our online store, emails, and advertisements may utilize cookies and other technologies, such as pixel tags and web beacons. These technologies help us better understand user behavior, identify which sections of our website users visit, and measure and enhance the effectiveness of our advertising and web searches. We treat information collected through cookies and other technologies as non-personal information. However, if local laws deem Internet Protocol (IP) addresses or similar identifiers to be "personal information," we will treat such identifiers as personal information as well. Similarly, for the purposes of this Privacy Policy, if non-personal information is combined with personal information, we will treat the combined information as personal information.

As is standard practice with most internet services, we automatically collect certain information and store it in log files. This information includes IP addresses, browser type and language, operating system, date/time stamps, and similar data.

We use this information to understand and analyze trends, administer the website, track user behavior on the site, improve our products and services, and gather demographic information about our user base as a whole. Huakuai Mall may use this information for its marketing and advertising services.

Pixel tags enable us to send emails in a format that is readable and easily understood by our customers.